Archive for July, 2006

Article: “Businessman blogs boldly toward BBQ restaurant success” (Jul.2006)

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excerpt:
“On June 7, Reams started posting to the Mothership blog — and soon began counting down to opening. Then, on Friday, June 9, Reams announced on the blog the restaurant would be open the next morning. To his surprise, 50 customers came in for pulled pork barbecue and ribs – and their positive posts on his blog followed.

In simple terms, Reams managed to get Mothership off the ground and exceeding sales projections almost immediately without spending a penny on conventional advertising; only his blog, maintained by the free, Google-owned Blogger service, served as a sentinel for Mothership’s opening. He says he is Nashville’s only restaurateur using blogging as a method of publicity…”

source: “Businessman blogs boldly toward BBQ restaurant success” by Will York (The City Paper, Jul.24,2006)

Related links:
Free Blog Software / Hosting (About.com)

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Newsletter: Tech Trends from Nation’s Restaurant News

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“Tech Trends – focuses on the fast-changing world of Foodservice Technology. The electronic newsletter features an online-only tech editorial and CIO profile, and is information-filled with updates, news, fascinating features, revenue-generating ideas and technology tips.”

To view an example of the Tech Trends Newsletter, click here.
To subscribe to this newsletter, click here.

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News: Recent Restaurant Technology Headlines 7/26/06

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Resource: Restaurant & Catering Australia’s Technology Update

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This section of Australia’s Restaurant & Catering association web site offers free restaurant technology articles and a free 70 page technology roadmap report.

Report: Technology Roadmap for the Restaurant & Catering Industry
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Restaurant & Catering Australia has, with funding support from Ausindustry, has developed a TECHNOLOGY Roadmap for the restaurant and catering industry. This Roadmap has considered, through consultations throughout Australia, the needs of restaurateurs and caterers and has arrived at eleven recommendations as to the way forward to achieve greater take up of technology.

Sample Summaries of Articles:

March/April 2005 – SALE AWAY – A POS system is a valuable tool to keep orders charged, stock counted and customers satisfied

May/June 2005 – CALL TO ORDER – The must have accessory by the wait staff is electronic order pads but are these handheld units as functional as mounted terminals?

May/June 2005 – UPDATE YOUR WEBSITE – An Auckland restaurant has found that an out-of-date website can be very expensive.

link: Restaurant & Catering Australia’s Technology Update (scroll down for articles and report)

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Software: MenuManager (FHG International)

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excerpt:
“MENUMANAGER© is a user-friendly software program which can assist restaurant managers reduce their food costs, increase product consistency and reduce considerable time of manual bookkeeping.

While the program has several sophisticated aspects which enable the restaurateur to access and manipulate a plethora of information which will be the basis for better decision making, the restaurateur need only use one of the nine reports to immediately experience a time and cost saving.

The program allows you to develop a series of controls and standards over food cost and quality which have not been available before…”

link: MenuManager (FHG International) [free download link is on the bottom of the page]

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News: Recent Restaurant Technology Headlines 7/20/06

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Media: Restaurant Podcasts

Podcasts are significant because it opens access to radio shows and restaurant industry content that were only available locally. This is a new and interesting media resource for restauranteurs in a portable format. You can download the show and listen to it in the car, during lunch, or in the gym. Also, these podcasts are also marketing vehicles for restaurants and related businesses.

NRN Podcast Central (created by Nation’s Restaurant News)
“Foodservice News Delivered in Fresh New Ways”

Podcast Grill
“Where restaurant meets business – trends, expert interviews and more to make your restaurant more profitable than ever”

Pizza Radio
“Pizza Radio is your source for sound bytes from pizza experts.”

The Restaurant Guys

“Co-hosts Francis Schott and Mark Pascal—who own Stage Left Restaurant in New Brunswick, NJ—have interviewed food luminaries like Gourmet editor-in-chief Ruth Reichl and chef Charlie Palmer in between other animated discussions. Their podcasts are adaptations of three 40-minute episodes from their radioshow on WCTC-1450 AM.”

BarServ’s Raising the Bar on Service
“Raising the Bar” tackles a variety of topics relevant to the hospitality service industry and occasionally features high-profile industry guests from the Dallas-Fort Worth area. The program will offer insightful ideas to empower hotel, restaurant and bar owners and managers to improve service and increase profitability.
Read the rest of this entry »

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News: Recent Restaurant Technology Headlines 7/17/06

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Article: “TV ads on the cheap for small biz” (Jul.2006)

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excerpt:
“Findley’s meat market in suburban Atlanta had always relied on newspaper ads, direct mailings and quick radio spots to reach consumers. But after discovering Spot Runner’s do-it-yourself commercial tool for small businesses, the butcher shop ran a commercial on local cable TV ahead of Easter and again before Mother’s Day.

The commercials cost Findley’s $349 and $499 and the shop spent about $2,100 in March and $1,100 in May to air the spots on ESPN, Food TV, Fox News Channel and Fox Sports.

“We found out that it was very affordable and they help you work with a small budget,” said Findley’s owner Dolores Barr.”

source: “TV ads on the cheap for small biz” by Jessica Seid (CNNMoney.com, Jul.14,2006)

“At Spot Runner we make it easy, simple and affordable for everyone to take advantage of local TV advertising. We started Spot Runner because we saw three important opportunities:

  • Small and medium-sized business people want to advertise on TV but the costs of creating ads are prohibitive.
  • Choosing a media plan, negotiating the price, and tracking your advertising can be time consuming and difficult.
  • Great TV advertising could be made more quickly and at a fraction of the cost of traditional advertising agencies.

We put these elements together and Spot Runner was born.”

link: SpotRunner.com

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News: Recent Restaurant Technology Headlines 7/14/06

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