Archive for Article

Article: “Google Maps offers discount coupons for US stores” (Aug.2006)

August 16, 2006 at 1:42 pm · Filed under Article, Internet, Marketing, Tools

excerpt:
“Google Inc. will offer printable discount coupons to local shoppers, in a promotional bid that aims to drive U.S. online shoppers using its Google Maps service to visit stores, the company said.

The world’s top Web search supplier is taking advantage of the marketing tool, which is traditionally used by small businesses, to entice U.S. consumers to seek out savings from local retailers such as dry cleaners, pizza delivery restaurants and auto repair shops.

Google has partnered with Valpak, the top U.S. supplier of coupon advertising, to provide more than 20,000 coupons from current Valpak advertisers when consumers search for relevant stores using its Google Maps map and local directory service…”

source: “Google Maps offers discount coupons for US stores” by Eric Auchard (Reuters, Aug.14,2006)

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Article: “The Wireless Touch: Casual restaurants adopt wireless POS with service in mind” (Jul.2006)

August 4, 2006 at 3:45 pm · Filed under Article, Customer Service, Magazines, POS

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excerpt:
“Wireless point-of-sale (POS) systems started gaining attention in 2001, but are just now starting to pop up more often at the tables of casual-dining restaurants. This market represents an estimated 41 percent of the wireless POS market, according to 2005 research from Mercator Advisory Group, a research firm for the payment industry.

With benefits such as turning tables faster, delivering more accurate orders, and maximizing server productivity and customer satisfaction, there’s no question why restaurants are remaking themselves with wireless handheld systems…”

source: “The Wireless Touch: Casual restaurants adopt wireless POS with service in mind” by Vicki Powers (Hospitality Technology, July/August 2006)

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Resource: Restaurant & Catering Australia’s Technology Update

July 25, 2006 at 9:54 am · Filed under Article, Free, International, Research, knowledge

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This section of Australia’s Restaurant & Catering association web site offers free restaurant technology articles and a free 70 page technology roadmap report.

Report: Technology Roadmap for the Restaurant & Catering Industry:

Restaurant & Catering Australia has, with funding support from Ausindustry, has developed a TECHNOLOGY Roadmap for the restaurant and catering industry. This Roadmap has considered, through consultations throughout Australia, the needs of restaurateurs and caterers and has arrived at eleven recommendations as to the way forward to achieve greater take up of technology.

Sample Summaries of Articles:

March/April 2005 – SALE AWAY – A POS system is a valuable tool to keep orders charged, stock counted and customers satisfied

May/June 2005 – CALL TO ORDER – The must have accessory by the wait staff is electronic order pads but are these handheld units as functional as mounted terminals?

May/June 2005 – UPDATE YOUR WEBSITE – An Auckland restaurant has found that an out-of-date website can be very expensive.

link: Restaurant & Catering Australia’s Technology Update (scroll down for articles and report)

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