Archive for Media

Media: Restaurant Podcasts

Podcasts are significant because it opens access to radio shows and restaurant industry content that were only available locally. This is a new and interesting media resource for restauranteurs in a portable format. You can download the show and listen to it in the car, during lunch, or in the gym. Also, these podcasts are also marketing vehicles for restaurants and related businesses.

NRN Podcast Central (created by Nation’s Restaurant News)
“Foodservice News Delivered in Fresh New Ways”

Podcast Grill
“Where restaurant meets business – trends, expert interviews and more to make your restaurant more profitable than ever”

Pizza Radio
“Pizza Radio is your source for sound bytes from pizza experts.”

The Restaurant Guys

“Co-hosts Francis Schott and Mark Pascal—who own Stage Left Restaurant in New Brunswick, NJ—have interviewed food luminaries like Gourmet editor-in-chief Ruth Reichl and chef Charlie Palmer in between other animated discussions. Their podcasts are adaptations of three 40-minute episodes from their radioshow on WCTC-1450 AM.”

BarServ’s Raising the Bar on Service
“Raising the Bar” tackles a variety of topics relevant to the hospitality service industry and occasionally features high-profile industry guests from the Dallas-Fort Worth area. The program will offer insightful ideas to empower hotel, restaurant and bar owners and managers to improve service and increase profitability.
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Article: “TV ads on the cheap for small biz” (Jul.2006)

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excerpt:
“Findley’s meat market in suburban Atlanta had always relied on newspaper ads, direct mailings and quick radio spots to reach consumers. But after discovering Spot Runner’s do-it-yourself commercial tool for small businesses, the butcher shop ran a commercial on local cable TV ahead of Easter and again before Mother’s Day.

The commercials cost Findley’s $349 and $499 and the shop spent about $2,100 in March and $1,100 in May to air the spots on ESPN, Food TV, Fox News Channel and Fox Sports.

“We found out that it was very affordable and they help you work with a small budget,” said Findley’s owner Dolores Barr.”

source: “TV ads on the cheap for small biz” by Jessica Seid (CNNMoney.com, Jul.14,2006)

“At Spot Runner we make it easy, simple and affordable for everyone to take advantage of local TV advertising. We started Spot Runner because we saw three important opportunities:

  • Small and medium-sized business people want to advertise on TV but the costs of creating ads are prohibitive.
  • Choosing a media plan, negotiating the price, and tracking your advertising can be time consuming and difficult.
  • Great TV advertising could be made more quickly and at a fraction of the cost of traditional advertising agencies.

We put these elements together and Spot Runner was born.”

link: SpotRunner.com

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